In East Dallas, change is taking shape. Council Member Jesse Moreno is leading a new chapter for District 2, one built on revitalization, community connection, and thoughtful planning. At the center of this transformation stands Tower 22, a project that brings fresh energy to the area.
This effort blends history with new growth. It invites neighbors, local businesses, and city leaders to work together on a brighter future. Tower 22 isn’t just a development, it’s a movement to spark opportunity, build pride, and strengthen East Dallas.
Jesse Moreno’s Vision for East Dallas
Jesse Moreno’s roots run deep in East Dallas. He grew up in the same neighborhood he now represents, giving him a unique understanding of its culture, challenges, and potential.
That personal connection drives his leadership. He’s committed to protecting the neighborhood’s heritage while guiding it toward sustainable growth. Moreno believes in leading with care, and that starts by listening.
“Most people think of Austin or California when it comes to innovation, but we actually have that workforce and talent here in Dallas, it’s just spread out.”
Jesse Moreno, City Councilman
He stays involved in every step of the process, ensuring residents have a voice in the decisions shaping their future.
Transforming District 2
Under Moreno’s leadership, District 2 is changing for the better. The focus is on infrastructure, community spaces, and smart design.
One key effort is making the area more walkable. Redesigned streets and new bike lanes aim to reduce traffic and make it easier and safer for people to move around.
“Trying to make this area more walkable is so important to me. That’s why we’ve invested in reconfiguring Main Street and Columbia, wider sidewalks, bike lanes, lighting, trees—to help people move safely and comfortably.“
Jesse Moreno, City Councilman
This approach blends smart growth with sustainability. Every decision takes into account community feedback and environmental impact. The goal is to create a good district and set an example for other neighborhoods looking to grow with intention.
Staying Connected to Community
Staying connected to the community is a foundational aspect of Jesse Moreno’s leadership philosophy. His efforts to maintain open lines of communication with residents demonstrate his commitment to meeting their needs and concerns, ensuring development plans align with the community’s vision.
Moreno stays closely connected to the people he serves. Open communication is one of his top priorities. He regularly attends public forums, town halls, and community events to hear what residents have to say.
The Rise of Tower 22
Tower 22 is reshaping East Dallas. This bold project brings new life to the area through a mix of homes, shops, and cultural spaces, all within a walkable neighborhood.
The design includes green space, modern architecture, and energy-efficient features. Moreno and his team aim to create a place supporting progress and environmental responsibility.
“With expanded green spaces and improved trail connectivity, Tower 22 is becoming a bridge between Dallas landmarks like Fair Park and Deep Ellum, reinvigorating the community through outdoor accessibility.“
Jesse Moreno, City Councilman
Other cities with similar mixed-use districts have seen more local business activity, stronger community ties, and a better quality of life. Tower 22 aims to deliver the same results and set a new standard for urban growth in East Dallas.
About Tower 22 District
Tower 22 sits where the Santa Fe Trail meets Deep Ellum. Its name comes from an interlocking tower that once overlooked the crossing of two key rail lines: Texas Pacific and Gulf Colorado Santa Fe. Those tracks fueled Dallas’s growth from the 1800s into the Roaring Twenties.
Now, the district looks ahead. It caters to today’s entrepreneurs: people who value culture and creativity while pushing toward the future. By blending heritage with innovation, Tower 22 is becoming a hub for builders, dreamers, and leaders ready to create something lasting.
