At Tower 22, every company brings a different perspective on what it means to build something meaningful. Rocketship is one of those stories. Led by Co-Founder and CEO Billy Rogers, the company is helping independent artists find their audience in a way that has not been possible before.
Their journey into Tower 22 reflects both the ambition behind their work and the kind of environment they were looking for to support it. Watch the full conversation with Billy Rogers to hear the story in his own words, then keep reading to learn how Rocketship found its place inside the district.
How Rocketship Helps Independent Artists Find Their Audience
Spend a few minutes with Billy Rogers, and one word keeps surfacing: momentum.
It is the word he uses to describe Tower 22 District, and it also reflects what Rocketship is building inside it. In an industry where more than 150,000 songs are uploaded to Spotify every day, most created by independent artists, standing out has become one of the biggest challenges in music marketing.
Rocketship was created to change that dynamic. The company has developed an AI platform for independent artists that focuses on audience identification. Using proprietary technology, the platform analyzes a single song and translates it into actionable insight about who is most likely to connect with it.
Through this process, Rocketship helps artists understand:
- Who their ideal audience is, based on listening behavior and music preferences
- Where those listeners are located, down to key geographic markets
- Which platforms matter most, so promotion efforts are focused and efficient
This approach gives independent musicians access to data that has historically been limited to major record labels.
As Billy explains, “Music artists are great at expressing themselves and creating their art, but they really do not know what to do next.” Rocketship helps bridge that gap by turning creative output into actionable direction.
Finding the Right Place to Build in Dallas
When Tower 22 was first suggested to the Rocketship team, it was not an obvious choice. Billy agreed to visit the space with an open mind, expecting to evaluate it quickly and move on. Within thirty minutes, his perspective had completely shifted.
“You could see it and feel it right away. It felt worth it.”
Billy Rogers, co founder, CEO
What stood out extended beyond the physical space. The presence of the ownership team during his visit created a more thoughtful experience. They shared the long term vision for the district and explained how it was evolving as a hub for startups and creative companies in Dallas.
That initial visit marked the beginning of Rocketship’s relationship with Tower 22. The company became one of the first tenants in the building and has spent the past fourteen months growing alongside the district as it continues to take shape.
A Creative Workspace Designed for Builders
The character of the building on Main Street played an important role in the decision. It carries a sense of history, with original architectural elements preserved and thoughtfully integrated into a modern workspace design. What stood out most was how the space supports both daily work and larger moments of connection. Teams at the building in 4320 Main Street have access to:
- A large open gathering space that can host events, meetings, and performances
- Direct access to the central courtyard, creating a seamless indoor-outdoor experience
- A flexible layout designed for collaboration, allowing teams to adapt the space to their needs
For a company focused on connecting artists with their audience, this kind of environment creates opportunities that extend beyond the office.
“As residents here, we have access to something that allows us to bring people together,” Billy says. “That is rare.”
Billy Rogers, co founder, CEO
A Startup Community That Fuels Growth
As Tower 22 continues to grow, so does the community within it. Billy has observed the types of companies that are drawn to the district and the mindset they share. These are teams focused on building, experimenting, and moving forward with purpose.
Dallas has a strong startup ecosystem, although it is often spread across the city. Tower 22 creates a central place where founders, creatives, and operators can work in close proximity. That closeness encourages collaboration, whether through shared ideas, informal conversations, or opportunities to support one another.
Billy describes the energy as something that builds over time.
“Being part of a district that is growing and thriving creates a level of connection that is contagious. It makes you want to keep going.”
Billy Rogers, co founder, CEO
Building the Future at Tower 22
Rocketship’s presence at Tower 22 reflects a strong alignment between the company and the environment. The district attracts businesses committed to building with intention and to being surrounded by others doing the same.
As Tower 22 continues to evolve, it is shaping a community defined by creativity, entrepreneurship, and connection in Dallas. The companies within it contribute to that momentum every day, each adding to the energy that defines the district.
For teams looking for startup office space or a creative workspace in Dallas, Tower 22 offers an environment designed to support both vision and execution.
Discover more at Tower 22. Visit the district and explore how your business can be part of a growing community of builders.
